In een uitgelekte memo van Microsoft doet Brian Valentine, een van de topstukken uit de Windows-kant van Microsoft, een opmerkelijke uitspraak, die veel lijkt op een angstschreeuw:
"Linux is the long-term threat against our core business. Never forget that!"
Waar Brian Valentine zich nogal druk om maakt, is dat Microsoft steeds meer gebied verliest op Linux, een gratis te downloaden besturingssysteem, dat gebaseerd is op (het zeer stabiele) Unix. Veel bedrijven kijken steeds meer de Unix kant op, in plaats van die van Microsoft, en daar is onze Valentijn niet blij mee"
"I need you to make sure that as many of these customers as possible continue to migrate off of UNIX, but on to Windows 2000 on Intel"
En om dat te bereiken:
"You should be smothering your accounts from every angle, and if you see Linux and/or IBM in there with it, then get all over it. Don't lose a single win to Linux."
Tussen de regels door kunnen we lezen dat Microsoft steeds banger wordt voor de alternatieve besturingssystemen als Linux. Het hebben van concurrentie is voor de softwarereus uit Redmont een compleet nieuwe ervaring, waar ze blijkbaar niet zo goed mee om kunnen gaan.
Het uitgelekte e-mail bericht:
From: Brian Valentine
Sent: Sat 11/10/2001 12:01 PM
To: WW Sales, Marketing & Services Group
Subject: Hello again - long time no talk to...
Linux Wins & Update
I'd like to share with you are some great Linux wins we've had recently. But before I do, I need to highlight a trend that we're seeing with many of our customers. They're fed up with expensive UNIX/RISC solutions from Sun, HP, and IBM. They're looking to move and they want to migrate to the Intel platform. Unfortunately, because Linux is very similar to UNIX, and porting applications from UNIX to Linux isn't that hard, we're starting to see customers move their UNIX applications to Linux on Intel platforms. I need you to make sure that as many of these customers as possible continue to migrate off of UNIX, but on to Windows 2000 on Intel.
There are many other things that you need to watch out for with Linux and the Linux Compete Team has been busy creating some great collateral to help you win. One thing you have to always keep in mind here -- Linux is the long term threat against our core business. Never forget that! You should be smothering your accounts from every angle and if you see Linux and/or IBM in there with it, then get all over it. Don't lose a single win to Linux.
If you have not done it, you should inventory all of your accounts to know exactly where Unix (in any flavor, Sun, HP, IBM, etc) is and get engaged with them on how to convert them to the PC economics model and when doing that move to the best developer, application and OS platform in Windows. If you haven't done it at your customer sites -- then do a walk-thru of their datacenters and take inventory of where you see Sun machines, IBM, etc and ask them what they running on those machines. Learn about what they do with those systems, keep that inventory in your back pocket -- hell -- tattoo it on your butt if you have to -- and go after them. Knock them out one machine, one application, one department at a time. I cannot stress how important this is!
Now, on to the wins.
Let's hear it for Mandy Samuelson and her account team in Melbourne, Australia. They were competing head to head with IBM (who was proposing a Linux solution) at JB Were Holding, a worldwide stock brokering firm. In this time of economic downturn, IBM almost had the customer convinced that Linux was the low cost platform of choice for 126 servers. Mandy's team stepped in and fought tooth and nail for the business, displacing the IBM Linux threat for a platform win worth over $400,000 US. How did they do it? By selling the advantages of our platform and the new volume licensing program. The customer saw the value in the changes and believed in the Microsoft platform and decided to take advantage of the savings. Thank you team -- that's one less tattoo Mandy and crew will need to get.
Speaking of fights, Brett Cocking and team from the SLG vertical just don't know when to quit! Not only did they displace RedHat for a 40+ web server deal at Broward County in Florida, they're also going straight after one of the Linux community's key wins at the City of Largo (dubbed the City of Progress). "If they're the city of progress, why are they running Linux?", Brett jokes. "We're going in there to show them how much value exists in the Microsoft platform and take this win away from Linux!" Key in both accounts is the way Brett's team positions Microsoft's future .NET vision as well as providing great products like Windows 2000 to start building on that vision today. Thank you team! I know Brett digs tattoos, but this is one less he is going to have also.
Finally, there's the Ameritrade team. Lloyd Arrow and team lost initially to Linux in the design phases by getting vetoed by the CIO, even after winning on all other merits. After several months of schedule slips trying to implement Linux, the Ameritrade CIO resigned. The account team was back at it with the new CIO and within a month were ready to deploy Ameritrade's most strategic apps, their Stream Quotes Servers, on Windows 2000. This is a key win and will expand from 5 servers to 100's of servers as the service is rolled out to all of Ameritrade's customers. The win demonstrated our business agility and shorter time to market over Linux. Great work team! Lloyd now has more body surface area saved to get that Windows tattoo he has always wanted!
If any of you have additional wins against Linux, along with your strategies & tactics for winning, let me know for future e-mails!
Bron: The Register